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What is Search Engine Optimisation?

It is easier than you think!

Search Engine Optimisation (SEO) refers to the methods used to make your website appear sooner (closer to page 1) in search engine results (such as Google) .

Unlike AdWords (PPC), you don’t pay pay search engines to appear at the top of their searches. However, you should to hire an SEO specialist to SEO your website sooner rather than later, especially if your competitors are ranking well.


You need your website to be search engine optimised so that people looking for you, your products or your services online can find you and you can do business.

As an example: let’s say you own a business that manufactures strong bunk beds made to last a lifetime. Along comes a big property developer looking for sturdy ‘student beds’ on google.co.za. If you have SEO-ed your website properly you might just appear on the first page of the search results. The property developer orders 100,000 student bunk beds urgently and you can now retire. However, if you hadn’t SEO-ed your website, you will miss out on that sale, your competitor will retire early and you will have to work over Christmas.


There are over 200 hurdles (aka ranking factors) that Google has listed, that SEO consultants must jump over. Here is an article listing all the things that needs to be done to your website.


Yes and no! Search engines update their algorithms often and then all SEO specialists cry. However, it is actually a good thing as it ultimately helps the property developer find those strong student beds instead of finding a random result such as a course on BEd Intermediate Phase at the University of Stellenbosch.
There are often murmurs of SEO being dead but as long as there is a gap it definitely should be part of your marketing strategy – so use an agency that looks at all of your digital marketing options.



Did you know that 93% of online experiences begin with a search on Google, Bing, or Yahoo? Here in South Africa Google yodels from our mountain tops at 95% share of the search market.  So there are 95% organic Google search opportunities to have potential customers find your website ranking on Page 1 of Google in South Africa. So is Google SEO a waste of time in South Africa? No. Definitely Not. That’s why Oonie Cape Town has specialised in the field of SEO to help you grow your business. You can check out our current SEO packages below.


Search Engine Optimization (SEO) is the best way that you can leverage that organic Google search activity to grow your business. The reality is that SEO is still by far the best bang for your buck in terms of getting website visits that currently exists online for attracting new customers. There is simply no other form of promotion, advertising or online exposure that has the consistent staying-power and ROI that SEO provides.

Being found high up in the search engine rankings can open the floodgates of traffic to your website. Best of all, leads generated from SEO are 8.5x more likely to buy from you than outbound marketing such as direct mail or print advertising.

Search engine optimisation is crucial to online marketing success. Being found online in search engines is not just a luxury, it’s a necessity in today’s competitive marketplace. In fact, in our experience working with dozens of clients, persistent high visibility in search results can equate to tens of thousands in revenue, monthly. For some, it is actually hundreds of thousands.


Search Engine Optimisation (SEO) involves improving a website’s position and visibility in search engine rankings for selected keywords. These are often referred to as the organic, or natural search engine results, just below the Ads you see on the search page.

Most South African SEO agencies will only mechanically focus on your Google rankings, not necessarily on increasing your revenue. High Google rankings in South-Africa are of course the rock-solid starting point to get more clicks to your website. What makes Oonie different, is that what we care most about is how many new customers we can drive to your business. We want your business to succeed, which in turn is our success too. We achieve that by proposing (and executing) all sorts of changes to your website’s content and layout, to make sure that potential customers who click on your website-link are encouraged to browse all pages and call you, or fill out your contact form.

Our team has some of the leading SEO experts in South Africa, and in 2015 we took our SEO services to a new level, by joining forces with a highly experienced network of SEO professionals in South-East Asia, headed by a Dutch SEO expert. This group works at the cutting edge of digital marketing and organic website traffic generation, and collectively we stay up to date with the latest developments in search and Google ranking algorithm changes in order to help leading organisations, even in very competitive industries to achieve amazing business growth results online.

Did you know that your website’s loading speed is also a very important factor in increasing your SEO ranking and keeping potential clients on your page. Think about it, how long would you wait for a website to load before you give up and hit the “back” button? We can help you improve the speed of your site; take a look at what your site speed should be looking like.


*To ensure that your site stays on top of Google’s ever-changing algorithms, we offer a Monthly Maintenance SEO Package. Enquire for details.

All packages subject to terms and conditions*

*Terms and conditions

  • Oonie cannot be held responsible for errors once the project has been signed off and approved
  • Completed projects will not be handed over until payment in full has been made and a confirmation slip has been faxed/emailed to us.

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